Solar installers
You paid for every lead. Most of them never hear from you twice.
A solar decision takes months and six touches. Your sales team makes two, gets busy, and moves on. The leads you already paid for go cold in a spreadsheet.
This is your Tuesday.
- A lead you paid $240 for filled out the form eleven days ago. Nobody has contacted them since day two.
- A proposal is waiting on a utility bill the homeowner has been asked for twice and has not sent.
- Someone is manually building a production estimate from a satellite image and a rate schedule.
- The site survey is scheduled by three phone calls and a text thread.
- A permit status is checked by opening a county website that looks like it was built in 2004.
- A Spanish-speaking homeowner gets an English proposal because that is what the template produces.
The same week, run differently.
- TodayA paid lead gets two touches and then silence.AfterA six-touch sequence runs over eight weeks and stops the moment they reply.
- TodayThe utility bill is chased by whoever remembers.AfterThe request repeats on a schedule with a one-tap upload link.
- TodayProduction estimates are built by hand per proposal.AfterThe estimate drafts itself from the address and the bill, ready for review.
- TodaySite surveys are scheduled over three calls.AfterThe homeowner books the survey from a link, into the crew calendar.
- TodayPermit status is checked manually, when someone remembers.AfterStatus changes are polled and posted to the project channel.
- TodayProposals go out in English regardless of the customer.AfterThe proposal is generated in the language the homeowner used.
$308,189
recovered per year
74
leads under-worked a month
An installer working paid leads, from its own numbers: Paid leads a month: 180. Share getting fewer than three touches: 41%. Average system value: $29,000. Worked leads that close: 8%. The 15% we assume is recoverable is our own figure, lowered for the market after the federal residential credit ended on 31 December 2025. What you already spent acquiring these leads is not added back.
What your unworked leads are worth
Four numbers from your CRM. The math is shown in full underneath.
Everything updates as you type. Nothing is sent until you ask for the breakdown.
Revenue sitting in unworked leads
$308,189 USD
per year
How that number is built
- 74 leads a month get fewer than three touches
- 11 of them respond to a proper sequence
- 0.9 of those close at your current rate
- $25,682 a month in system value
The 15% recovery rate reflects leads that respond to a six-touch sequence after going quiet. What you already spent acquiring these leads is not added back in, so this counts only the revenue, not the waste.
Where these numbers come from
The volumes and values below are published research. The recovery percentages are our own assumptions — nobody publishes a measured rate for how much of a lost lead a fast response wins back, and pretending otherwise would be the kind of thing this page exists to argue against.
- ResearchMedian residential system of 11.7 kW quoted at $29,016 before incentives, a record-low $2.48 per watt. EnergySage Marketplace Report, H1 via pv magazine USA, 2025
- ResearchThe federal residential tax credit (Section 25D) ended for systems placed in service after 31 December 2025. One Big Beautiful Bill Act, signed 4 July 2025, 2025
- ResearchLead-to-install conversion commonly runs 6–20%, with acquisition cost rising toward $0.84 per watt. Wood Mackenzie and industry forecasts, 2025–2026
- Our assumptionThe 15% we assume is recoverable is our own model, lowered for the post-credit market rather than left where it was. Palanca Sur assumption
Watch a cold lead answer on touch four.
A real sequence running against a real CRM, unedited.
Being recorded now
The prototype for this vertical is built; the recording is in production. Ask on the diagnostic call and I will walk you through it live instead.
The ask
What five days gets you
$950 USD
In five days you will have an eight-week nurture sequence running against your real CRM, in both languages.
Start with a diagnostic- Sequence
- Six-touch sequence across email and SMS, stopping the instant a lead replies.
- Utility bill
- Utility bill request with a one-tap upload that files itself against the lead.
- Cold list
- Automatic re-engagement of the leads already sitting cold in your CRM.
- Proof
- A dashboard showing revived leads and booked surveys.
- Language
- English and Spanish, chosen from how the homeowner contacted you.
The questions I actually get asked
Will this annoy leads into unsubscribing?
The sequence stops the moment someone replies or opts out, and the cadence is spaced for a months-long decision rather than a weekend sale. Under-contacting is the expensive mistake here, not over-contacting.
We use Aurora / OpenSolar / Enerflo.
The sequence runs against what you already have. The proposal tooling keeps doing what it does; this fills the gap between the lead arriving and someone opening it.
What about SMS compliance?
Consent and opt-out handling are part of the build, not an afterthought. Every message carries an opt-out and honoring it is automatic and logged.
Can it reach the dead leads we already have?
Yes, and that is usually where the first month of return comes from. Your existing cold list is the cheapest inventory you own.
Not quite your business?
15 minutes, no deck, no pitch.
Bring the process this page describes. You’ll leave knowing whether it’s worth automating and roughly what it’s worth.